Exploring marketing strategies for Islamic spiritual tourism

Haq, Farooq and Wong, Ho Yin 2011, Exploring marketing strategies for Islamic spiritual tourism. In Sandikci, Ozlem and Rice, Gillian (ed), Handbook of Islamic marketing, Edward Elgar, Cheltenham, Eng, pp.319-337.

Title Exploring marketing strategies for Islamic spiritual tourism
Author(s) Haq, Farooq
Wong, Ho YinORCID iD for Wong, Ho Yin orcid.org/0000-0002-2461-650X
Title of book Handbook of Islamic marketing
Editor(s) Sandikci, Ozlem
Rice, Gillian
Publication date 2011
Series Elgar original reference
Chapter number 17
Total chapters 24
Start page 319
End page 337
Total pages 19
Publisher Edward Elgar
Place of Publication Cheltenham, Eng
ISBN 1849800138
Language eng
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2011, Edward Elgar
Persistent URL http://hdl.handle.net/10536/DRO/DU:30100446

Document type: Book Chapter
Collections: Faculty of Business and Law
Department of Marketing
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