Dynamic marketing capabilities view on creating market change

Kachouie, Reza, Mavondo, Felix and Sands, Sean 2018, Dynamic marketing capabilities view on creating market change, European journal of marketing, vol. 52, no. 5/6, pp. 1007-1036, doi: 10.1108/EJM-10-2016-0588.

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Title Dynamic marketing capabilities view on creating market change
Author(s) Kachouie, RezaORCID iD for Kachouie, Reza orcid.org/0000-0002-9868-349X
Mavondo, Felix
Sands, Sean
Journal name European journal of marketing
Volume number 52
Issue number 5/6
Start page 1007
End page 1036
Total pages 30
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2018
ISSN 0309-0566
Keyword(s) value innovation
dynamic capabilities
customer value
proactive market orientation
dynamic marketing capabilities
induced market turbulence
Language eng
DOI 10.1108/EJM-10-2016-0588
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, Emerald Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30106275

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