The Greater Good Project Branding

Kneebone-Bates, Maria 2017, The Greater Good Project Branding, The Greater Good Project, [Melbourne, Vic.].

Attached Files
Name Description MIMEType Size Downloads

Title The Greater Good Project Branding
Creator(s) Kneebone-Bates, Maria
Year presented 2017
Year created 2017
Material type other
Description of artwork Development of Design Strategy and Logo design for TGGP
Publisher The Greater Good Project
Place of publication [Melbourne, Vic.]
Summary This project involved developing a design brief and design strategy using particpatory design strategies that involved the proposed audience in the process. From the developed design strategy a logo design was developed. The rollout of the brand is proposed for December 2018. This project falls under the umbrella of my research area being design to change the world as TGGP and its audience seeks to build a connected community that enables empowerment of individuals through a collective of knowledge sharing that improves lives
Language eng
Indigenous content off
HERDC Research category J1 Major original creative work
ERA Research output type X Not reportable
Persistent URL

Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 208 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Fri, 23 Mar 2018, 15:56:54 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact