Impact of the introduction of standardised packaging on smokers' brand awareness and identification in Australia

Balmford, James, Borland, Ron and Yong, Hua-Hie 2016, Impact of the introduction of standardised packaging on smokers' brand awareness and identification in Australia, Drug and alcohol review, vol. 35, no. 1, Special Section: Alcohol policy, pp. 102-109, doi: 10.1111/dar.12331.

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Title Impact of the introduction of standardised packaging on smokers' brand awareness and identification in Australia
Author(s) Balmford, James
Borland, Ron
Yong, Hua-HieORCID iD for Yong, Hua-Hie orcid.org/0000-0001-8167-6173
Journal name Drug and alcohol review
Volume number 35
Issue number 1
Season Special Section: Alcohol policy
Start page 102
End page 109
Total pages 8
Publisher Wiley
Place of publication Chichester, Eng.
Publication date 2016-01
ISSN 0959-5236
1465-3362
Keyword(s) Australia
plain packaging
tobacco
awareness
brand identification
longitudinal study
Language eng
DOI 10.1111/dar.12331
Field of Research 11 Medical And Health Sciences
16 Studies In Human Society
17 Psychology And Cognitive Sciences
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2016, Australasian Professional Society on Alcohol and other Drugs
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108353

Document type: Journal Article
Collections: Faculty of Health
School of Psychology
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