Social marketing in Malaysia: cognitive, affective, and normative mediators of the TAK NAK antismoking advertising campaign

Lee, Wonkyong Beth, Fong, Geoffrey T, Dewhirst, Timothy, Kennedy, Ryan D, Yong, Hua-Hie, Borland, Ron, Awang, Rahmat and Omar, Maizurah 2015, Social marketing in Malaysia: cognitive, affective, and normative mediators of the TAK NAK antismoking advertising campaign, Journal of health communication, vol. 20, no. 10, pp. 1166-1176, doi: 10.1080/10810730.2015.1018565.

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Title Social marketing in Malaysia: cognitive, affective, and normative mediators of the TAK NAK antismoking advertising campaign
Author(s) Lee, Wonkyong Beth
Fong, Geoffrey T
Dewhirst, Timothy
Kennedy, Ryan D
Yong, Hua-HieORCID iD for Yong, Hua-Hie orcid.org/0000-0001-8167-6173
Borland, Ron
Awang, Rahmat
Omar, Maizurah
Journal name Journal of health communication
Volume number 20
Issue number 10
Start page 1166
End page 1176
Total pages 11
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2015
ISSN 1087-0415
Keyword(s) advertising
affect
cognition
cohort studies
health promotion
intention
Malaysia
program evaluation
smoking
smoking cessation
smoking prevention
social marketing
social norms
Language eng
DOI 10.1080/10810730.2015.1018565
Field of Research 0807 Library And Information Studies
2001 Communication And Media Studies
1117 Public Health And Health Services
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30108361

Document type: Journal Article
Collections: Faculty of Health
School of Psychology
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