The role of corporate social marketing

Polonsky, Michael Jay 2017, The role of corporate social marketing, Journal of social marketing, vol. 7, no. 3, pp. 268-279, doi: 10.1108/JSOCM-11-2016-0066.

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Title The role of corporate social marketing
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay
Journal name Journal of social marketing
Volume number 7
Issue number 3
Start page 268
End page 279
Total pages 12
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2017
ISSN 2042-6763
Keyword(s) social sciences
business & economics
social marketing
corporate action
corporate social marketing
Language eng
DOI 10.1108/JSOCM-11-2016-0066
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2017, Emerald Publishing Limited
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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