Distinctive elements in packaging (FMCG): an exploratory study

Pinero De Plaza, Maria, Lockshin, L, Kennedy, R and Corsi, A 2010, Distinctive elements in packaging (FMCG): an exploratory study, in ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, [The Conference], Christchurch, New Zealand, pp. 1-7.

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Title Distinctive elements in packaging (FMCG): an exploratory study
Author(s) Pinero De Plaza, Maria
Lockshin, L
Kennedy, R
Corsi, A
Conference name Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)
Conference location Christchurch, New Zealand
Conference dates 2010/11/29 - 2010/12/01
Title of proceedings ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference
Editor(s) Fortin, D
Ozanne, L
Publication date 2010
Start page 1
End page 7
Total pages 7
Publisher [The Conference]
Place of publication Christchurch, New Zealand
Keyword(s) Packaging
distinctiveness
elements
branding
memory
retail
Language eng
HERDC Research category EN.1 Other conference paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30110044

Document type: Conference Paper
Collections: Faculty of Business and Law
Department of Marketing
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