Recreation centre managers’ perceptions of pricing interventions to promote healthy eating

Huse, Oliver, Zorbas, Christina, Jerebine, Alethea, Kurzeme, Ari, Blake, Miranda, Ferguson, Megan, Palermo, Claire, Peeters, Anna, Orellana, Liliana, Brimblecombe, Julie, Moodie, Marjory and Backholer, Kathryn 2020, Recreation centre managers’ perceptions of pricing interventions to promote healthy eating, Health promotion international, vol. 35, no. 4, pp. 682-691, doi: 10.1093/heapro/daz062.

Attached Files
Name Description MIMEType Size Downloads

Title Recreation centre managers’ perceptions of pricing interventions to promote healthy eating
Author(s) Huse, OliverORCID iD for Huse, Oliver
Zorbas, ChristinaORCID iD for Zorbas, Christina
Jerebine, Alethea
Kurzeme, Ari
Blake, MirandaORCID iD for Blake, Miranda
Ferguson, Megan
Palermo, Claire
Peeters, AnnaORCID iD for Peeters, Anna
Orellana, LilianaORCID iD for Orellana, Liliana
Brimblecombe, Julie
Moodie, MarjoryORCID iD for Moodie, Marjory
Backholer, KathrynORCID iD for Backholer, Kathryn
Journal name Health promotion international
Volume number 35
Issue number 4
Start page 682
End page 691
Total pages 10
Publisher Oxford University Press
Place of publication Oxford, Eng.
Publication date 2020-08
ISSN 0957-4824
Keyword(s) Public Health Policy
Pricing interventions
Community interventions
Summary Retailers have the capacity to improve the food and beverage environment by making healthier options more affordable and attractive for their consumers. The perspectives of retailers on feasible and acceptable pricing strategies are not known. The aim of this study was to understand retailers’ perceptions of factors that are relevant to feasible and acceptable health-promoting food and beverage pricing interventions. A convenience sample of 11 aquatic and recreation centre managers in Victoria, Australia was recruited to participate in semi-structured interviews. We took a pragmatic approach with the aim of understanding retailers’ perceptions of factors that affect the feasibility and acceptability of pricing interventions within their facilities. Thematic analysis was used to synthesize and interpret retailers’ perceptions of pricing interventions. Key themes identified were: structural and organizational characteristics (the internal and external characteristics of aquatic and recreation centres), characteristics of feasible pricing changes (type, magnitude and products targeted by pricing strategies) and business outcomes (profits and customer feedback). Results suggest that pricing interventions to promote healthy food and beverage choices can be feasible and acceptable to retailers, though contextual considerations are likely to be important. Future studies should use these findings to design interventions most likely to be acceptable to retailers, work with retailers to implement health-promoting food and beverage pricing interventions, evaluate the impact on business outcomes including customer perspectives and profitability, and test transferability to other retail settings.
Language eng
DOI 10.1093/heapro/daz062
Indigenous content off
Field of Research 1117 Public Health and Health Services
1302 Curriculum and Pedagogy
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2019, The Author(s)
Persistent URL

Document type: Journal Article
Collections: Faculty of Health
PVC's Office - Health
Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 2 times in TR Web of Science
Scopus Citation Count Cited 1 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 347 Abstract Views, 5 File Downloads  -  Detailed Statistics
Created: Sun, 07 Jul 2019, 09:14:27 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact