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Led into temptation? rewarding brand logos bias the neural encoding of incidental economic decisions

Murawski, C, Harris, PG, Bode, S, D., JF and Egan, GF 2012, Led into temptation? rewarding brand logos bias the neural encoding of incidental economic decisions, PLoS ONE, vol. 7, no. 3, doi: 10.1371/journal.pone.0034155.

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Title Led into temptation? rewarding brand logos bias the neural encoding of incidental economic decisions
Author(s) Murawski, C
Harris, PG
Bode, S
D., JF
Egan, GF
Journal name PLoS ONE
Volume number 7
Issue number 3
Article ID ARTN e34155
Total pages 12
Publisher PUBLIC LIBRARY SCIENCE
Place of publication United States
Publication date 2012-03-30
ISSN 1932-6203
1932-6203
Keyword(s) Science & Technology
Multidisciplinary Sciences
Science & Technology - Other Topics
HUMAN BRAIN
ORBITOFRONTAL CORTEX
INTERTEMPORAL CHOICE
NUCLEUS-ACCUMBENS
ATTITUDE STRENGTH
CONSUMER
BEHAVIOR
TIME
REPRESENTATIONS
RESPONSES
Language eng
DOI 10.1371/journal.pone.0034155
Indigenous content off
HERDC Research category C1.1 Refereed article in a scholarly journal
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30134378

Document type: Journal Article
Collections: Faculty of Health
School of Psychology
Open Access Collection
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Scopus Citation Count Cited 18 times in Scopus
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.