Using prediction markets in new product development

Skiera, Bernd and Spann, Martin 2011, Using prediction markets in new product developmentPrediction Markets: Theory and Applications, Routledge,, pp.75-86.

Title Using prediction markets in new product development
Author(s) Skiera, BerndORCID iD for Skiera, Bernd
Spann, Martin
Title of book Prediction Markets: Theory and Applications
Publication date 2011
Start page 75
End page 86
Total pages 12
Publisher Routledge
ISBN 9781138802902
Indigenous content off
HERDC Research category B1.1 Book chapter
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Document type: Book Chapter
Collections: Faculty of Business and Law
Department of Marketing
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