Retailer-led healthy pricing interventions: a pilot study within aquatic and recreation centres in Victoria, Australia

Huse, Oliver, Orellana, Liliana, Ferguson, Megan, Palermo, Claire, Jerebine, Alethea, Zorbas, Christina, Boelsen-Robinson, Tara, Blake, Miranda, Peeters, Anna, Brimblecombe, Julie, Moodie, Marj and Backholer, Kathryn 2020, Retailer-led healthy pricing interventions: a pilot study within aquatic and recreation centres in Victoria, Australia, Health Promotion International, pp. 1-19, doi: 10.1093/heapro/daaa074.

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Title Retailer-led healthy pricing interventions: a pilot study within aquatic and recreation centres in Victoria, Australia
Author(s) Huse, OliverORCID iD for Huse, Oliver
Orellana, LilianaORCID iD for Orellana, Liliana
Ferguson, Megan
Palermo, Claire
Jerebine, Alethea
Zorbas, ChristinaORCID iD for Zorbas, Christina
Boelsen-Robinson, TaraORCID iD for Boelsen-Robinson, Tara
Blake, MirandaORCID iD for Blake, Miranda
Peeters, AnnaORCID iD for Peeters, Anna
Brimblecombe, Julie
Moodie, MarjORCID iD for Moodie, Marj
Backholer, KathrynORCID iD for Backholer, Kathryn
Journal name Health Promotion International
Article ID daaa074
Start page 1
End page 19
Total pages 19
Publisher Oxford University Press
Place of publication Oxford, Eng.
Publication date 2020-08-23
ISSN 0957-4824
Keyword(s) program evaluation
community retail
healthy food and beverage pricing interventions
Summary This study aimed to pilot the feasibility, acceptability and effectiveness of three co-developed healthy food and beverage pricing interventions in a community retail setting. Aquatic and recreation centres in Victoria, Australia were recruited to co-develop and pilot pricing interventions within their onsite cafés, for 15 weeks from January 2019. A mixed method intervention evaluation was conducted. Interviews were conducted with food retail managers to understand the factors perceived to influence implementation, maintenance and effectiveness. Customer surveys assessed support for, and awareness of, interventions. Interrupted time series analysis estimated the impact of pricing interventions on food and beverage sales. Three centres each implemented a unique intervention: (i) discounted healthy bundles (‘healthy combination deals’), (ii) offering deals at specific times of the day (‘healthy happy hours’) and (iii) increasing the prices of selected unhealthy options and reducing the prices of selected healthier options (‘everyday pricing changes’). Café team leaders did not identify any significant challenges to implementation or maintenance of interventions, though low staff engagement was identified as potentially influencing the null effect on sales for healthy combination deals and healthy happy hours interventions. Customers reported low levels of awareness and high levels of support for interventions. Everyday pricing changes resulted in a significant decrease in sales of unhealthy items during the intervention period, though also resulted in a decrease in café revenue. Co-developed healthy food and beverage pricing interventions can be readily implemented with broad customer support. Everyday pricing changes have demonstrated potential effectiveness at reducing unhealthy purchases.
Notes In Press
Language eng
DOI 10.1093/heapro/daaa074
Indigenous content off
Field of Research 111104 Public Nutrition Intervention
1117 Public Health and Health Services
1302 Curriculum and Pedagogy
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2020, The Author(s)
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Document type: Journal Article
Collections: Faculty of Health
School of Health and Social Development
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