'It’s not just a diet, it’s a lifestyle': An Exploratory Study into Community Preferences of Vegan Definitions

North, M, Kothe, Emily, Klas, Annamaria and Ling, M 2021, 'It’s not just a diet, it’s a lifestyle': An Exploratory Study into Community Preferences of Vegan Definitions, PsyArXiv Preprint, pp. 1-33, doi: 10.31234/osf.io/mkqn4.

Title 'It’s not just a diet, it’s a lifestyle': An Exploratory Study into Community Preferences of Vegan Definitions
Author(s) North, M
Kothe, EmilyORCID iD for Kothe, Emily orcid.org/0000-0003-1210-0554
Klas, AnnamariaORCID iD for Klas, Annamaria orcid.org/0000-0002-6590-5164
Ling, M
Journal name PsyArXiv Preprint
Start page 1
End page 33
Total pages 33
Publisher Center for Open Science
Place of publication [Online]
Publication date 2021-06-30

Veganism is an increasingly popular lifestyle within Western societies. However, there is no consistent definition of veganism across published research or used by vegan advocacy groups. This has implications for measurement and coherence of the research literature, and adds to public confusion of what veganism entails. This exploratory study used a community sample across three dietary groups (vegan = 309, omnivore = 216, vegetarian = 95) to assess ranked preferences for definitions of veganism used by vegan advocacy groups. Participants were also asked to explain their ranking order in an open-ended question. Across all three dietary groups, the United Kingdom (UK) Vegan Society definition was preferred. The majority of vegans selected the UK definition as their first preference, omnivores underwent five rounds of preference reallocation before the UK definition was selected, and vegetarians underwent four rounds before the UK definition was selected. A reflexive thematic analysis participants’ explanation of their rankings identified four themes: (1) Diet vs. lifestyle, (2) Absolutism, (3) Social justice, and (4) Animal justice. There was community consensus regarding the definition of veganism, qualitatively the reasons for this preference best align conceptually with the UK definition. Future research should consider using the UK definition of veganism to increase coherence within the field, and that strict definitions of veganism may exclude people from the label.

Notes Preprint
Language eng
DOI 10.31234/osf.io/mkqn4
Indigenous content off
Field of Research 170113 Social and Community Psychology
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30145417

Document type: Journal Article
Collections: Faculty of Health
School of Psychology
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