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The healthiness of food and beverages on price promotion at promotional displays: A cross-sectional audit of australian supermarkets

Grigsby-Duffy, Lily, Schultz, Sally, Orellana, Liliana, Robinson, Ella, Cameron, Adrian J., Marshall, Josephine, Backholer, Kathryn and Sacks, Gary 2020, The healthiness of food and beverages on price promotion at promotional displays: A cross-sectional audit of australian supermarkets, International Journal of Environmental Research and Public Health, vol. 17, no. 23, pp. 1-17, doi: 10.3390/ijerph17239026.

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Title The healthiness of food and beverages on price promotion at promotional displays: A cross-sectional audit of australian supermarkets
Author(s) Grigsby-Duffy, Lily
Schultz, Sally
Orellana, LilianaORCID iD for Orellana, Liliana orcid.org/0000-0003-3736-4337
Robinson, EllaORCID iD for Robinson, Ella orcid.org/0000-0003-1960-0703
Cameron, Adrian J.ORCID iD for Cameron, Adrian J. orcid.org/0000-0002-0568-5497
Marshall, JosephineORCID iD for Marshall, Josephine orcid.org/0000-0003-1189-3927
Backholer, KathrynORCID iD for Backholer, Kathryn orcid.org/0000-0002-3323-575X
Sacks, GaryORCID iD for Sacks, Gary orcid.org/0000-0001-9736-1539
Journal name International Journal of Environmental Research and Public Health
Volume number 17
Issue number 23
Article ID 9026
Start page 1
End page 17
Total pages 17
Publisher MDPI
Place of publication Basel, Switzerland
Publication date 2020-12-03
ISSN 1661-7827
1660-4601
Keyword(s) food environment
food policy
health equity
nutrition
price promotion
Science & Technology
Life Sciences & Biomedicine
Environmental Sciences
Public, Environmental & Occupational Health
Environmental Sciences & Ecology
Summary Supermarket environments can strongly influence purchasing decisions. Price promotions are recognised as a particularly persuasive tactic, but the healthiness of price promotions in prominent in-store locations is understudied. This study compared the prevalence and magnitude of price promotions on healthy and unhealthy food and beverages (foods) displayed at prominent in-store locations within Australian supermarkets, including analyses by supermarket group and area-level socio-economic position. A cross-sectional in-store audit of price promotions on foods at key display areas was undertaken in 104 randomly selected stores from major Australian supermarket groups (Woolworths, Coles, Aldi and independents) in Victoria, Australia. Of the display space dedicated to foods with price promotions, three of the four supermarket groups had a greater proportion of display space devoted to unhealthy (compared to healthy) foods at each promotional location measured (end of aisles: 66%; island bins: 53%; checkouts: 88%). Aldi offered very few price promotions. Few measures varied by area-level socio-economic position. This study demonstrated that price promotions at prominent in-store locations in Australian supermarkets favoured unhealthy foods. Marketing of this nature is likely to encourage the purchase of unhealthy foods, highlighting the need for retailers and policy-makers to consider addressing in-store pricing and placement strategies to encourage healthier food environments.
Language eng
DOI 10.3390/ijerph17239026
Indigenous content off
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2020, The Author(s)
Free to Read? Yes
Use Rights Creative Commons Attribution licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30146215

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.