Green consumption: strategic retail considerations and consumer confidence

D’Souza, Clare, Taghian, Mehdi, Hall, John and Plant, Elaine 2020, Green consumption: strategic retail considerations and consumer confidence, Journal of strategic marketing, pp. 1-19, doi: 10.1080/0965254X.2020.1863449.

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Title Green consumption: strategic retail considerations and consumer confidence
Author(s) D’Souza, Clare
Taghian, MehdiORCID iD for Taghian, Mehdi
Hall, John
Plant, Elaine
Journal name Journal of strategic marketing
Start page 1
End page 19
Total pages 19
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2020-12-21
ISSN 0965-254X
Keyword(s) Social Sciences
Business & Economics
Green products
consumer self-confidence (CSC)
consumer protection confidence (CPC)
price and quality perceptions
green consumption
Language eng
DOI 10.1080/0965254X.2020.1863449
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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