Consumer responses to power changes in narratives

Habibi, Fatemeh 2019, Consumer responses to power changes in narratives, Ph.D. thesis, Department of Marketing, Deakin University.

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Title Consumer responses to power changes in narratives
Author Habibi, Fatemeh
Institution Deakin University
School Department of Marketing
Faculty Faculty of Business and Law
Degree type Research doctorate
Degree name Ph.D.
Thesis advisor Newton, JoshuaORCID iD for Newton, Joshua
Date submitted 2019-02
Summary This study aimed to answer if a narrative featuring an anados character increase attitude towards that narrative and if self-determination mediate the relationship between anados-style narrative and attitude towards that narrative. Results confirmed that individuals preferred anados over statikos narratives, and that this effect arose because anados narratives inspired a sense of self-determination.
Language eng
Indigenous content off
Field of Research 150500
Socio Economic Objective 910403 Marketing
Description of original 159 p.
Copyright notice ┬ęThe author
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Created: Tue, 12 Jan 2021, 09:18:31 EST by Kate Percival

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