The Dual Strategic Persona: Emotional Connection, Algorithms and the Transformation of Contemporary Online Reviewers

Marshall, P. David 2021, The Dual Strategic Persona: Emotional Connection, Algorithms and the Transformation of Contemporary Online Reviewers. In Kristensen, NN, From, U and Haastrup, HK (ed), Rethinking Cultural Criticism : New Voices in the Digital Age, Springer Nature, Singapore, pp.113-135, doi: 10.1007/978-981-15-7474-0_6.

Attached Files
Name Description MIMEType Size Downloads

Title The Dual Strategic Persona: Emotional Connection, Algorithms and the Transformation of Contemporary Online Reviewers
Author(s) Marshall, P. DavidORCID iD for Marshall, P. David orcid.org/0000-0002-0418-4447
Title of book Rethinking Cultural Criticism : New Voices in the Digital Age
Editor(s) Kristensen, NN
From, U
Haastrup, HK
Publication date 2021
Chapter number 6
Total chapters 11
Start page 113
End page 135
Total pages 23
Publisher Springer Nature
Place of Publication Singapore
Keyword(s) Algorithm
Celebrity
Digital Culture
dividual
Emotion
Influencer
Online Culture
Persona
ISBN 981157474X
9789811574740
Language eng
DOI 10.1007/978-981-15-7474-0_6
Indigenous content off
Field of Research 200102 Communication Technology and Digital Media Studies
190201 Cinema Studies
200105 Organisational, Interpersonal and Intercultural Communication
Socio Economic Objective 950204 The Media
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30146785

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 17 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Thu, 08 Jul 2021, 15:16:19 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.