Openly accessible

Market strategies used by processed food manufacturers to increase and consolidate their power: a systematic review and document analysis

Wood, Benjamin, Williams, Owain, Nagarajan, Vijaya and Sacks, Gary 2021, Market strategies used by processed food manufacturers to increase and consolidate their power: a systematic review and document analysis, Globalization and health, vol. 17, no. 1, pp. 1-23, doi: 10.1186/s12992-021-00667-7.

Attached Files
Name Description MIMEType Size Downloads

Title Market strategies used by processed food manufacturers to increase and consolidate their power: a systematic review and document analysis
Author(s) Wood, BenjaminORCID iD for Wood, Benjamin orcid.org/0000-0002-8072-9066
Williams, Owain
Nagarajan, Vijaya
Sacks, GaryORCID iD for Sacks, Gary orcid.org/0000-0001-9736-1539
Journal name Globalization and health
Volume number 17
Issue number 1
Article ID 17
Start page 1
End page 23
Total pages 23
Publisher BioMed Central
Place of publication London, Eng.
Publication date 2021
ISSN 1744-8603
1744-8603
Keyword(s) market strategy
processed food manufacturers
market power
commercial determinants of health
food systems
Summary Background The public health community has become increasingly critical of the role that powerful corporations play in driving unhealthy diets, one of the leading contributors to the global burden of disease. While a substantial amount of work has examined the political strategies used by dominant processed food manufacturers that undermine public health, less attention has been paid to their use of market strategies to build and consolidate power. In this light, this paper aimed to systematically review and synthesise the market strategies deployed by dominant processed food manufacturers to increase and consolidate their power. Methods A systematic review and document analysis of public health, business, legal and media content databases (Scopus, Medline, ABI Inform, Business Source Complete, Thomas Reuters Westlaw, Lexis Advance, Factiva, NewsBank), and grey literature were conducted. Data extracted were analysed thematically using an approach informed by Porter’s ‘Five Forces’ framework. Results 213 documents met inclusion criteria. The market strategies (n=21) and related practices of dominant processed food manufacturers identified in the documents were categorised into a typological framework consisting of six interconnected strategic objectives: i) reduce intense competition with equivalent sized rivals and maintaining dominance over smaller rivals; ii) raise barriers to market entry by new competitors; iii) counter the threat of market disruptors and drive dietary displacement in favour of their products; iv) increase firm buyer power over suppliers; v) increase firm seller power over retailers and distributors; and vi) leverage informational power asymmetries in relations with consumers. Conclusions The typological framework is well-placed to inform general and jurisdiction-specific market strategy analyses of dominant processed food manufacturers, and has the potential to assist in identifying countervailing public policies, such as those related to merger control, unfair trading practices, and public procurement, that could be used to address market-power imbalances as part of efforts to improve population diets.
Language eng
DOI 10.1186/s12992-021-00667-7
Indigenous content off
Field of Research 1117 Public Health and Health Services
HERDC Research category C1 Refereed article in a scholarly journal
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30147654

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 1 times in TR Web of Science
Scopus Citation Count Cited 2 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 58 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Fri, 29 Jan 2021, 07:14:10 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.