Considering the application of a mixed reality context and consumer segmentation when evaluating emotional response to tea break snacks

Low, Julia Y.Q., Lin, Vivian H.F., Yeon, Liang Jun and Hort, Joanne 2021, Considering the application of a mixed reality context and consumer segmentation when evaluating emotional response to tea break snacks, Food quality and preference, vol. 88, pp. 1-14, doi: 10.1016/j.foodqual.2020.104113.

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Title Considering the application of a mixed reality context and consumer segmentation when evaluating emotional response to tea break snacks
Author(s) Low, Julia Y.Q.
Lin, Vivian H.F.
Yeon, Liang Jun
Hort, Joanne
Journal name Food quality and preference
Volume number 88
Article ID 104113
Start page 1
End page 14
Total pages 14
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2021-03
ISSN 0950-3293
1873-6343
Keyword(s) Science & Technology
Life Sciences & Biomedicine
Food Science & Technology
Emotions
Context
Mixed-reality
Consumer
Product research
Segmentation
Cluster analysis
Sensory
IMMERSIVE TECHNOLOGIES
FOOD CHOICE
ASSOCIATIONS
IMPACT
WINE
LEXICON
BEER
CONSUMPTION
ENGAGEMENT
APPROPRIATENESS
Language eng
DOI 10.1016/j.foodqual.2020.104113
Indigenous content off
Field of Research 0908 Food Sciences
1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30148468

Document type: Journal Article
Collections: Faculty of Health
School of Exercise and Nutrition Sciences
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