Investigating salience strategies to counteract obesity

Pinero De Plaza, Maria Alejandra, Taghian, Mehdi, Marmolejo-Ramos, Fernando, Barrera-Causil, Carlos J. and Hall, John 2021, Investigating salience strategies to counteract obesity, Health Promotion International, pp. 1-15, doi: 10.1093/heapro/daaa123.

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Title Investigating salience strategies to counteract obesity
Author(s) Pinero De Plaza, Maria Alejandra
Taghian, MehdiORCID iD for Taghian, Mehdi orcid.org/0000-0001-6163-6107
Marmolejo-Ramos, Fernando
Barrera-Causil, Carlos J.
Hall, JohnORCID iD for Hall, John orcid.org/0000-0002-6453-8964
Journal name Health Promotion International
Start page 1
End page 15
Total pages 15
Publisher Oxford University Press
Place of publication Oxford, Eng.
Publication date 2021-02-18
ISSN 0957-4824
1460-2245
Keyword(s) NCDs
behavior
choice
environment
health promotion
obesity
salience
Summary Summary The investigation of the characteristics and attributes that make a brand prominent for shoppers is known as salience research. This line of study concentrates on influencing buying behaviors via the manipulation of shopping environments and food products. Such promotional strategies successfully attract massive food sales and therefore have been associated with changes in dietary patterns and the epidemic expansion of non-communicable diseases, like obesity. Marketers have empirically proven that global buying patterns are influenced by their salience strategies and techniques. However, despite the significance of such methods, empirical salience investigations have rarely been extended beyond their primary business focus to the field of health promotion. Therefore, this study is presenting a way of transferring the salience knowledge to the health promotion field in order to track dietary choices and possibly gain information to identify buying and eating behaviors connected to obesity. The salience literature from various disciplines permits to hypothesize that consumers are more likely to have unhealthy diets when food-choices and conditions are saliently manipulated. A quasi-experimental method (combining salience measures with Bayesian analysis) was used to test this proposition. The results support the hypothesis and endorse the introduced research tool. As predicted, data reflect the latest national overweight and obesity statistics and suggest that habitual unhealthy diets are more likely when salience strategies link food products to taste, social and emotional attributes. These preliminary findings encourage further investigation to enhance the method as a possible epidemiological tool.
Notes In Press
Language eng
DOI 10.1093/heapro/daaa123
Indigenous content off
Field of Research 1117 Public Health and Health Services
1302 Curriculum and Pedagogy
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30149725

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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