Recall of government healthy eating campaigns by consumers in five countries

Goodman, S, Armendariz, G, Corkum, A, Arellano, L, Jáuregui, A, Keeble, M, Marshall, Josephine, Sacks, Gary, Thrasher, J, Vanderlee, L, White, CM and Hammond, D 2020, Recall of government healthy eating campaigns by consumers in five countries, Public Health Nutrition, vol. 24, no. 13, pp. 3986-4000, doi: 10.1017/S1368980021001415.

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Title Recall of government healthy eating campaigns by consumers in five countries
Author(s) Goodman, S
Armendariz, G
Corkum, A
Arellano, L
Jáuregui, A
Keeble, M
Marshall, JosephineORCID iD for Marshall, Josephine
Sacks, GaryORCID iD for Sacks, Gary
Thrasher, J
Vanderlee, L
White, CM
Hammond, D
Journal name Public Health Nutrition
Volume number 24
Issue number 13
Start page 3986
End page 4000
Total pages 15
Publisher Cambridge University Press
Place of publication Cambridge, Eng.
Publication date 2020
ISSN 1368-9800
Keyword(s) Awareness
Education campaign
Healthy eating
Mass media
Summary AbstractObjective:To examine awareness and recall of healthy eating public education campaigns in five countries.Design:Data were cross-sectional and collected as part of the 2018 International Food Policy Study. Respondents were asked whether they had seen government healthy eating campaigns in the past year; if yes (awareness), they were asked to describe the campaign. Open-ended descriptions were coded to indicate recall of specific campaigns. Logistic models regressed awareness of healthy eating campaigns on participant country, age, sex, ethnicity, education, income adequacy and BMI. Analyses were also stratified by country.Setting:Online surveys.Participants:Participants were Nielsen panelists aged ≥18 years in Australia, Canada, Mexico, UK and the USA (n 22 463).Results:Odds of campaign awareness were higher in Mexico (50·9 %) than UK (18·2 %), Australia (17·9 %), the USA (13·0 %) and Canada (10·2 %) (P < 0·001). Awareness was also higher in UK and Australia v. Canada and the USA, and the USA v. Canada (P < 0·001). Overall, awareness was higher among males v. females and respondents with medium or high v. low education (P < 0·001 for all). Similar results were found in stratified models, although no sex difference was observed in Australia or UK (P > 0·05), and age was associated with campaign awareness in UK (P < 0·001). Common keywords in all countries included sugar/sugary drinks, fruits and vegetables, and physical activity. The top five campaigns recalled were Chécate, mídete, muévete (Mexico), PrevenIMSS (Mexico), Change4Life (UK), LiveLighter® (Australia), and Actívate, Vive Mejor (Mexico).Conclusions:In Mexico, UK and Australia, comprehensive campaigns to promote healthy lifestyles appear to have achieved broad, population-level reach.
Language eng
DOI 10.1017/S1368980021001415
Field of Research 11 Medical and Health Sciences
HERDC Research category C1 Refereed article in a scholarly journal
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Document type: Journal Article
Collections: Faculty of Health
School of Health and Social Development
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