A study of KOL effectiveness on brand image of skincare products

Xiong, L, Cho, V, Law, Mo Yin Kris and Lam, L 2021, A study of KOL effectiveness on brand image of skincare products, Enterprise Information Systems, pp. 1-18, doi: 10.1080/17517575.2021.1924864.

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Title A study of KOL effectiveness on brand image of skincare products
Author(s) Xiong, L
Cho, V
Law, Mo Yin KrisORCID iD for Law, Mo Yin Kris orcid.org/0000-0003-3659-0033
Lam, L
Journal name Enterprise Information Systems
Start page 1
End page 18
Total pages 18
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2021-05-07
ISSN 1751-7575
Keyword(s) KOL effectiveness
brand image
consciousness
social influence
skincare
Notes In Press
Language eng
DOI 10.1080/17517575.2021.1924864
Indigenous content off
Field of Research 0806 Information Systems
1503 Business and Management
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30150733

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