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A detailed mapping of the food industry in the European single market: similarities and differences in market structure across countries and sectors

Van Dam, Iris, Wood, Benjamin, Sacks, Gary, Allais, Olivier and Vandevijvere, Stefanie 2021, A detailed mapping of the food industry in the European single market: similarities and differences in market structure across countries and sectors, International journal of behavioral nutrition and physical activity, vol. 18, pp. 1-15, doi: 10.1186/s12966-021-01117-8.

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Title A detailed mapping of the food industry in the European single market: similarities and differences in market structure across countries and sectors
Author(s) Van Dam, Iris
Wood, BenjaminORCID iD for Wood, Benjamin orcid.org/0000-0002-8072-9066
Sacks, GaryORCID iD for Sacks, Gary orcid.org/0000-0001-9736-1539
Allais, Olivier
Vandevijvere, Stefanie
Journal name International journal of behavioral nutrition and physical activity
Volume number 18
Article ID 54
Start page 1
End page 15
Total pages 15
Publisher BioMed Central
Place of publication London, Eng.
Publication date 2021
ISSN 1479-5868
1479-5868
Keyword(s) CHOICES
Europe
Food environments
Food industry
Life Sciences & Biomedicine
Non-alcoholic beverages
Nutrition & Dietetics
Packaged food
Physiology
Quick service restaurants
Science & Technology
Supermarkets
Summary Background
Food environments are influenced by food industries (packaged food and non-alcoholic beverage manufacturers; supermarkets and quick service restaurants). An important source of this influence is the significant market power held by a limited number of food companies. Market structure analysis, as part of a broader market power research agenda, has received limited attention from the public health community. The aim of this study was to analyse similarities and differences in market structure across countries and industries in the European Single Market.
Methods
The companies with the largest market share at the national level for each industry were identified from Euromonitor sales data in 2017/18. The market structure was assessed by the following metrics: the number of global brand owners with ≥1% market share per country, the number of companies unique for one European Single Market member state, the most sold packaged food and non-alcoholic beverage categories, the number of quick-service restaurants and supermarkets per 1000 inhabitants and market concentration by means of the Herfindahl-Hirschman Index (HHI) and the four firm concentration ratio (CR4). CR4-values > 40% and HHI-values > 2000 indicate concentrated markets with limited competition.
Results
The leading packaged food and non-alcoholic beverage manufacturers and the most sold food and beverage product categories were similar across countries in Europe. The observed levels of concentration were however different. Average CR4-values ranged from 21 to 72% among packaged food product markets and 60 to 76% for non-alcoholic beverage product markets. Average CR4-values for quick service restaurants and supermarkets were 50 and 60%, respectively. Across European countries the same leading quick-service restaurants were identified, while this was not the case for supermarkets.
Conclusions
This study forms an important basis to understand key aspects of market structure of the European food industry, observing clear differences between food industries and European Single Market member states. This has potential implications for the implementation of food environment policies at different levels of jurisdiction.
Language eng
DOI 10.1186/s12966-021-01117-8
Indigenous content off
Field of Research 11 Medical and Health Sciences
13 Education
HERDC Research category C1 Refereed article in a scholarly journal
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30150830

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.