Internal communication and the development of customer-oriented behavior among frontline employees

Ferdous, Ahmed, Polonsky, Michael and Bednall, David Hugh Blore 2021, Internal communication and the development of customer-oriented behavior among frontline employees, European journal of marketing, pp. 1-23, doi: 10.1108/EJM-10-2019-0750.

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Title Internal communication and the development of customer-oriented behavior among frontline employees
Author(s) Ferdous, AhmedORCID iD for Ferdous, Ahmed orcid.org/0000-0002-8424-3055
Polonsky, MichaelORCID iD for Polonsky, Michael orcid.org/0000-0003-2395-1311
Bednall, David Hugh BloreORCID iD for Bednall, David Hugh Blore orcid.org/0000-0001-7549-770X
Journal name European journal of marketing
Start page 1
End page 23
Total pages 23
Publisher Emerald
Place of publication Bingley, Eng.
Publication date 2021
ISSN 0309-0566
1758-7123
Keyword(s) Business
Business & Economics
Customer-oriented behavior
Frontline employees
Internal communication
Perceived communication formalization
Salespeople
Social Sciences
Notes Ahead of Print Article
Language eng
DOI 10.1108/EJM-10-2019-0750
Indigenous content off
Field of Research 15 Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30151757

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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