Mixed feelings enhance the effectiveness of luxury advertising Bandyopadhyay, Argho, Septianto, F and Nallaperuma, Kaushalya 2021, Mixed feelings enhance the effectiveness of luxury advertising, Australasian marketing journal, pp. 1-7, doi: 10.1177/1839334921998848. Attached Files Name Description MIMEType Size Downloads Title Mixed feelings enhance the effectiveness of luxury advertising Author(s) Bandyopadhyay, Argho Septianto, F Nallaperuma, Kaushalya orcid.org/0000-0002-3083-6373 Journal name Australasian marketing journal Start page 1 End page 7 Total pages 7 Publisher Sage Place of publication London, Eng. Publication date 2021 ISSN 1839-3349 1839-3349 Notes OnlineFirst Article Language eng DOI 10.1177/1839334921998848 Indigenous content off Field of Research 15 Commerce, Management, Tourism and Services HERDC Research category C1 Refereed article in a scholarly journal ERA Research output type C Journal article Persistent URL http://hdl.handle.net/10536/DRO/DU:30151877 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Sat, 29 May 2021, 20:33:41 EST Sun, 30 May 2021, 05:01:05 EST Sun, 30 May 2021, 06:04:16 EST Mon, 31 May 2021, 09:36:51 EST Wed, 09 Jun 2021, 06:04:28 EST Wed, 16 Jun 2021, 13:54:45 EST Wed, 16 Jun 2021, 13:57:15 EST Wed, 16 Jun 2021, 14:01:36 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 23 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Sat, 29 May 2021, 20:33:41 EST

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