Mixed feelings enhance the effectiveness of luxury advertising

Bandyopadhyay, Argho, Septianto, F and Nallaperuma, Kaushalya 2021, Mixed feelings enhance the effectiveness of luxury advertising, Australasian marketing journal, pp. 1-7, doi: 10.1177/1839334921998848.

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Title Mixed feelings enhance the effectiveness of luxury advertising
Author(s) Bandyopadhyay, Argho
Septianto, F
Nallaperuma, KaushalyaORCID iD for Nallaperuma, Kaushalya orcid.org/0000-0002-3083-6373
Journal name Australasian marketing journal
Start page 1
End page 7
Total pages 7
Publisher Sage
Place of publication London, Eng.
Publication date 2021
ISSN 1839-3349
1839-3349
Notes OnlineFirst Article
Language eng
DOI 10.1177/1839334921998848
Indigenous content off
Field of Research 15 Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30151877

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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