A critical review of the value concept in the international marketing context

Khan, Sardana Islam, Wong, Ho Yin and Sultan, Parves 2019, A critical review of the value concept in the international marketing context. In Marinov, Marin A. (ed), Value in marketing : retrospective and perspective stance, Routledge, New York, N.Y., pp.126-144, doi: 10.4324/9780429264337.


Title A critical review of the value concept in the international marketing context
Author(s) Khan, Sardana Islam
Wong, Ho YinORCID iD for Wong, Ho Yin orcid.org/0000-0002-2461-650X
Sultan, Parves
Title of book Value in marketing : retrospective and perspective stance
Editor(s) Marinov, Marin A.
Publication date 2019
Series Routledge Frontiers in the Development of International Business, Management and Marketing
Chapter number 5
Total chapters 8
Start page 126
End page 144
Total pages 19
Publisher Routledge
Place of Publication New York, N.Y.
ISBN 9780367209483
Edition 1st
Language eng
DOI 10.4324/9780429264337
Indigenous content off
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30152330

Document type: Book Chapter
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 11 Abstract Views  -  Detailed Statistics
Created: Fri, 11 Jun 2021, 08:15:10 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.