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Price promotions offered by quick service restaurants in Australia: analysis from an obesity prevention perspective

Looi, ESY, Backholer, Kathryn, Cameron, Adrian, Grigsby-Duffy, Lily Maria, Orellana, Liliana and Sacks, Gary 2021, Price promotions offered by quick service restaurants in Australia: analysis from an obesity prevention perspective, Public Health Nutrition, vol. 25, no. 3, pp. 513-527, doi: 10.1017/S1368980021002688.

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Title Price promotions offered by quick service restaurants in Australia: analysis from an obesity prevention perspective
Author(s) Looi, ESY
Backholer, KathrynORCID iD for Backholer, Kathryn orcid.org/0000-0002-3323-575X
Cameron, AdrianORCID iD for Cameron, Adrian orcid.org/0000-0002-0568-5497
Grigsby-Duffy, Lily MariaORCID iD for Grigsby-Duffy, Lily Maria orcid.org/0000-0003-3736-4337
Orellana, LilianaORCID iD for Orellana, Liliana orcid.org/0000-0001-9736-1539
Sacks, Gary
Journal name Public Health Nutrition
Volume number 25
Issue number 3
Start page 513
End page 527
Total pages 15
Publisher Cambridge University Press (CUP)
Place of publication Cambridge, Eng.
Publication date 2021
ISSN 1368-9800
1475-2727
Keyword(s) Science & Technology
Life Sciences & Biomedicine
Public, Environmental & Occupational Health
Nutrition & Dietetics
Fast food
Price promotion
Healthiness
Combination deals
FAST-FOOD
CHOICE
IMPACT
CONSUMPTION
ATTRIBUTES
FRAMEWORK
SALES
MEALS
Summary AbstractObjective:To assess the price promotions offered by major quick service restaurant (QSR) chains in Australia from an obesity prevention perspective.Design:Cross-sectional audit of ten of the largest QSR chains in Australia. We collected information regarding temporary price promotions and ‘combination deals’ offered by each chain over thirteen consecutive weeks in 2019–2020. We assessed the type of promotions, the magnitude of discount, and the energy content and healthiness of items promoted (based on Victorian Government criteria).Setting:Melbourne, Australia.Participants:Ten major QSR chains.Results:Temporary price promotions (n 196) and combination deals (n 537 on regular menus, n 36 on children’s menus) were observed across the ten selected QSR chains. In relation to temporary price promotions, the mean magnitude of discount for main menu items (n 75) was 41·7 %. The price reductions and energy content of combination deals varied substantially the by chain, the meal size and the sides/drinks selected as part of the ‘deal’. When the lowest-energy options (e.g. small chips, small sugar-free drink) were included as part of each combination deal, the mean energy content was 2935 kJ, compared to 5764 kJ when the highest-energy options (e.g. large fries, large sugar-sweetened drink) were included. Almost all available products were classified as unhealthy.Conclusion:Price promotions are ubiquitous in major QSR chains in Australia and provide incentives to consume high levels of energy. The action to restrict price promotions on unhealthy foods and ensure lower-energy default items as part of combination deals should be included as part of efforts to improve population diets and address obesity in Australia.
Language eng
DOI 10.1017/S1368980021002688
Indigenous content off
Field of Research 11 Medical and Health Sciences
HERDC Research category C1 Refereed article in a scholarly journal
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30153029

Document type: Journal Article
Collections: Faculty of Health
Open Access Collection
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.