Closing the loop: co-designing with students for greater market orientation

Dollinger, Mollie and Vanderlelie, J 2021, Closing the loop: co-designing with students for greater market orientation, Journal of Marketing for Higher Education, vol. 31, no. 1, pp. 41-57, doi: 10.1080/08841241.2020.1757557.

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Title Closing the loop: co-designing with students for greater market orientation
Author(s) Dollinger, Mollie
Vanderlelie, J
Journal name Journal of Marketing for Higher Education
Volume number 31
Issue number 1
Start page 41
End page 57
Total pages 17
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2021
ISSN 0884-1241
1540-7144
Keyword(s) Co-design
higher education
students as partners
human-centered design
Language eng
DOI 10.1080/08841241.2020.1757557
Field of Research 1303 Specialist Studies in Education
1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30154360

Document type: Journal Article
Collection: Office of the Dean of Students
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