Co-creation in higher education: towards a conceptual model

Dollinger, Mollie, Lodge, J and Coates, H 2018, Co-creation in higher education: towards a conceptual model, Journal of Marketing for Higher Education, vol. 28, no. 2, pp. 210-231, doi: 10.1080/08841241.2018.1466756.

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Title Co-creation in higher education: towards a conceptual model
Author(s) Dollinger, Mollie
Lodge, J
Coates, H
Journal name Journal of Marketing for Higher Education
Volume number 28
Issue number 2
Start page 210
End page 231
Total pages 22
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2018
ISSN 0884-1241
1540-7144
Keyword(s) Value co-creation
higher education
marketization
co-production
value-in-use
Language eng
DOI 10.1080/08841241.2018.1466756
Field of Research 1303 Specialist Studies in Education
1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30154376

Document type: Journal Article
Collection: Office of the Dean of Students
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