Creative analytics: Towards data-inspired creative decisions

Tamm, Toomas, Hallikainen, P and Tim, Y 2021, Creative analytics: Towards data-inspired creative decisions, Information Systems Journal, pp. 1-25, doi: 10.1111/isj.12369.

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Title Creative analytics: Towards data-inspired creative decisions
Author(s) Tamm, Toomas
Hallikainen, P
Tim, Y
Journal name Information Systems Journal
Start page 1
End page 25
Total pages 25
Publisher Wiley
Place of publication Chichester, Eng.
Publication date 2021
ISSN 1350-1917
1365-2575
Keyword(s) BIG DATA
business analytics
business transformation
CONTRIBUTE
creative analytics
creative decisions
data analytics
decision-making
FIELD
Information Science & Library Science
INNOVATION
INTELLIGENCE
Science & Technology
SYSTEMS
Technology
Notes Early View Article
Language eng
DOI 10.1111/isj.12369
Indigenous content off
Field of Research 0806 Information Systems
1503 Business and Management
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30156228

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