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Marketing and investor behavior: Insights, introspections, and indications

Borah, A and Skiera, Bernd 2021, Marketing and investor behavior: Insights, introspections, and indications, International Journal of Research in Marketing, vol. 38, no. 4, pp. 811-816, doi: 10.1016/j.ijresmar.2021.09.011.

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Title Marketing and investor behavior: Insights, introspections, and indications
Author(s) Borah, A
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name International Journal of Research in Marketing
Volume number 38
Issue number 4
Start page 811
End page 816
Total pages 6
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2021-12
ISSN 0167-8116
Keyword(s) Marketing-finance
Firm value
Historical analysis
Citation analysis
Topic modelling
Latent dirichlet allocation
Language eng
DOI 10.1016/j.ijresmar.2021.09.011
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30159427

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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