A model of Transformative Brand Experience for Pilgrimage Tourism Steriopoulos, Effie 2020, A model of Transformative Brand Experience for Pilgrimage Tourism, Ph.D. thesis, Department of Marketing, Deakin University. Attached Files Name Description MIMEType Size Downloads steriopoulos-amodelof-2020.pdf Connect to thesis application/pdf 21.64MB 17 Title A model of Transformative Brand Experience for Pilgrimage Tourism Author Steriopoulos, Effie Institution Deakin University School Department of Marketing Faculty Faculty of Business and Law Degree type Research doctorate Degree name Ph.D. Thesis advisor Hall, John orcid.org/0000-0002-6453-8964 Steel, Marion Wong, Ho Yin orcid.org/0000-0002-2461-650X Date submitted 2020-03 Summary Here’s the thesis summary: ‘A Model of Transformative Brand Experience for Pilgrimage Tourism’ explores how transformative experiences influence the consumer pathway towards brand loyalty. Based on phenomenological practice and qualitative design approaches, the PhD proposes a new conceptual model that shows the relationship between consumers and iconic brands and the consumer pathway towards loyalty. Language eng Indigenous content off Description of original 393 p. Copyright notice ©The author Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30159520 Document type: Thesis Collections: Faculty of Business and Law Open Access Collection Department of Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 26 Nov 2021, 15:10:26 EST Fri, 26 Nov 2021, 15:12:16 EST Mon, 29 Nov 2021, 07:20:57 EST Mon, 29 Nov 2021, 07:21:32 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 65 Abstract Views, 17 File Downloads  -  Detailed Statistics Created: Fri, 26 Nov 2021, 15:10:17 EST by Leanne Swaneveld