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Mindful Matching: Ordinal Versus Nominal Attributes

Liu, PJ, McFerran, Brent and Haws, KL 2020, Mindful Matching: Ordinal Versus Nominal Attributes, Journal of Marketing Research, vol. 57, no. 1, pp. 134-155, doi: 10.1177/0022243719853221.

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Title Mindful Matching: Ordinal Versus Nominal Attributes
Author(s) Liu, PJ
McFerran, Brent
Haws, KL
Journal name Journal of Marketing Research
Volume number 57
Issue number 1
Start page 134
End page 155
Total pages 22
Publisher Sage
Place of publication London, Eng.
Publication date 2020-02
ISSN 0022-2437
1547-7193
Language eng
DOI 10.1177/0022243719853221
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30163504

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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Citation counts: TR Web of Science Citation Count  Cited 9 times in TR Web of Science
Scopus Citation Count Cited 9 times in Scopus Google Scholar Search Google Scholar
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Created: Mon, 07 Mar 2022, 07:32:34 EST

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