Could mobile phone text messages be used for infant feeding education in Ethiopia? A formative qualitative study Gebremariam, Kidane, Zelenko, O, Hadush, Z, Mulugeta, A and Gallegos, D 2020, Could mobile phone text messages be used for infant feeding education in Ethiopia? A formative qualitative study, Health Informatics Journal, vol. 26, no. 4, pp. 2614-2624, doi: 10.1177/1460458220911779. Attached Files Name Description MIMEType Size Downloads Title Could mobile phone text messages be used for infant feeding education in Ethiopia? A formative qualitative study Author(s) Gebremariam, Kidane Zelenko, O Hadush, Z Mulugeta, A Gallegos, D Journal name Health Informatics Journal Volume number 26 Issue number 4 Start page 2614 End page 2624 Total pages 11 Publisher SAGE Publications Place of publication England Publication date 2020-12-01 ISSN 1460-4582 1741-2811 Keyword(s) Ethiopia education mHealth qualitative research short message service text messaging Summary A majority of the world’s population now live in areas with a mobile telephone network. This expansion of the network enables people to use more mobile phone functionalities such as short message service, multimedia, and the Internet. Mobile phone–based health (mHealth) interventions have been considered to have benefits in low-income countries. The aim of this study was to explore the feasibility of a short message service for breastfeeding education in Ethiopia. Four focus groups—two with mothers and two with fathers—were conducted with a total of 41 participants. The focus group discussion recordings were transcribed in Tigrigna verbatim, and then translated to English. The data were analyzed using thematic analysis, underpinned by the technology acceptance model. The following four general themes emerged from the focus group discussions: (1) Mobile phones: integrated into everyday life; (2) SMS text messaging: anytime, anywhere, as long as there is a sound; (3) Marketing versus utility: a barrier to SMS; and (4) Scientific messages from credible experts are key to reading SMS-based messages. Parents in Ethiopia showed interest in receiving weekly infant feeding-related short messages. Short message service–based interventions could therefore be an option for improving knowledge and awareness of parents regarding infant feeding. DOI 10.1177/1460458220911779 Indigenous content off Field of Research 0806 Information Systems 0807 Library and Information Studies Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30166567 Document type: Journal Article Collections: Faculty of Health School of Exercise and Nutrition Sciences Open Access Collection Related Links Link Description Link to full-text (open access)   Connect to published version Go to link with your DU access privileges   Author URL Go to link with your DU access privileges   Connect to Elements publication management system Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 08 Apr 2022, 08:48:55 EST Mon, 11 Apr 2022, 15:46:31 EST Thu, 28 Apr 2022, 06:04:37 EST Sun, 01 May 2022, 18:49:35 EST Mon, 02 May 2022, 14:05:53 EST Thu, 05 May 2022, 23:37:05 EST Filtered Full Citation counts:   Cited 2 times in TR Web of Science Cited 2 times in Scopus Search Google Scholar Access Statistics: 7 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Fri, 08 Apr 2022, 08:48:55 EST